
Transcript Trying to turn down the volume before a video starts playing: TAP TAP TAP TAP TAP TAP TAP TAP TAP TAP TAP TAP TAP TAP TAP TAP TAP TAP TAP TAP TAP TAP Person in the video: HELLO, AND WELCOME TO.Īdd a comment! ⋅ add a topic (use sparingly)! ⋅ refresh comments! Discussion Since user may have problems with adjusting video sound volume before it starts playing, this will result in the important part of ad (here, product name) emitted very loudly, to the levels of narrator of title text expecting it to reach people in other rooms than one the smartphone is in. The title text presents a method of exploiting the phenomenon presented in the main comic by putting important parts of an advertisement very early in the video clip in loud audio form. However, this feature has been removed in more recent versions, presumably to reduce user confusion.
#RINGER VOLUME WINDOWS#
Additionally, some versions of Windows made the system tray volume control only affect the currently focused program, sort of analogously to described smartphone behavior, in that a single interface area can correspond to different volume controls depending on the context.

This setup is roughly equivalent to opening system settings on a smartphone, in that user can see multiple volume controls and select to adjust some.
#RINGER VOLUME WINDOWS 10#
You can access this feature on Windows 10 by right-clicking the speaker icon on the tray, and selecting the "Open Volume Mixer" option. At this point the graph ends, though the user is implied in the title text to proceed to reduce the video's volume directly afterwards.ĭespite most applications implementing separate sound controls, Windows has also offered the option to adjust volume on per-activity basis since at least Windows 95. This is exactly what eventually happens - the video starts uncomfortably loud and the user's delayed reaction while attempting to readjust ringer volume level leads, in fact, to raising the media volume. Apparently the application needs to start emitting sound before the possibility of adjusting that sound with volume buttons arises. Since the video is still loading this still doesn't work. The user proceeds to raise the ringer volume and waits until the information box about ringer volume being adjusted disappears from screen, then tries again. However, since the video clip just started loading while the user preemptively pressed the button, this adjusts the phone ringer volume instead of media volume. A implied user wants to play a video clip but expects its sound volume to be too loud, so the user starts to preemptively press the volume down button. The comic demonstrates, using a time axis, a typical annoyance generated by this kind of setup. Adjusting arbitrary volume control is usually possible using a system settings app controlled by touch screen, which can take more time than pressing dedicated buttons, and/or stopping the program currently being used, depending on the smartphone in question.

Smartphone operating systems tend to adjust the volume level of the currently emitted sound type, with some defaulting to the phone call ringer in the case no sound is playing. However, they don't differentiate which of the available volume controls the user wants to adjust. Applications that emit sound (other than basic interface sounds, such as clicking) tend to implement a separate volume control.įurther, smartphones often have a pair of hardware buttons for raising or lowering sound volume. For comparison, personal computers tend to expose the user to a master sound volume control by default, which affects all the sounds emitted by system. Most smartphones, when this comic was published, have multiple system-level sound volume settings, such as, phone call ringer volume, timed alarm volume, phone communication volume, and media volume (which covers video, music, games and such). Title text: Our new video ad campaign has our product's name shouted in the first 500 milliseconds, so we can reach the people in adjacent rooms while the viewer is still turning down the volume.
